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Overview:
Despite having amassed mountains of data on millions of end consumers, Brother International Corp. knew little about its clientele. In order to enhance customer relationships, the company deployed mySAP Customer Relationship Management (mySAP CRM) and SAP Business Information Warehouse (SAP BW), a component that is now found in SAP Business Intelligence. With the SAP solution, Brother can track and analyze huge amounts of customer data, and provide internal and remote workers with uniform access to corporate presentations, reports, and critical customer information.
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