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Overview:

Often installed as a component of multi-channel call centers, CRM provides local governments with the tools to manage sales, marketing, and constituent services functions. CRM technologies allow local governments to improve the delivery of constituent services and increase internal efficiency. This Datamonitor paper provides insight into the market opportunities for CRM vendors in global local governments. It also includes a survey of 110 US state and local government agencies.

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Format:PDFSize:162 KB
Date:Jul 2005
Pages:8

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