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In January 1999, Victoria's Secret aired its first-ever Super Bowl commercial, announcing the live Webcast of its Spring Fashion Show. The Victoria's Secret team recognized they needed to deliver an incredible user experience with improved traffic management and faster content distribution. Victoria's Secret went searching for partners with a proven track record of delivering large amounts of global content across the net. Their choice was IBM for managed Web hosting and Akamai Technologies, Inc., the leading provider of secure, outsourced e-business infrastructure services and software.

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