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Overview:
An important reason for an electronic business strategy in a demand chain is to improve the performance of participating businesses in terms of their efficiency, sustainability and profitability. It is also about encouraging and facilitating interdependency. Case studies of working electronic business applications provide a mechanism for eliminating the fear of not knowing how to make a start, seeding ideas about how electronic business applications might be applied in demand and supply chains, and demonstrating costs and benefits even if in a qualitative and anecdotal way.
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