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Overview:

The IGEPA Group wanted to replace the company's legacy Customer Relationship Management (CRM) solution to meet the growing demands of the group's day-to-day business activities and integrate the new CRM solution with the company's existing Enterprise Resource Planning (ERP) system. The challenge was to expand CRM capabilities to provide insight into competitor product data and cross-selling opportunities, as well as to provide support for joint projects within the group and improve field staff management, prospect processing, sales quotes, and the quality of service to customers. The IGEPA Group integrated Oracle's Siebel CRM 8.0 and Oracle's JD Edwards EnterpriseOne ERP applications via a middleware product to provide standardized process development.

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Format:PDF
Date:Aug 2009

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