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Overview:
The UK's largest walking and leisure activity holiday provider, HF Holidays has 50,000 customers each year including 35,000 guests in its 17 country house properties. The challenge was to integrate data sources to create a single customer view then provide new insights to improve marketing and optimise campaigns - to increase sales and support continued growth in a competitive market. HF Holidays deployed SAS Marketing Automation and SAS Digital Marketing, implemented by SAS partner Ellion Insight.
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| Date: | Aug 2009 |
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