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Overview:

In 1998, as a consequence of the merger of Rand Merchant Bank Holdings and Anglo American, First National Bank (FNB) became the retail banking division of the newly formed FirstRand Limited, which trades on the Johannesburg and Namibian Stock Exchanges. The challenge was to increase the number and effectiveness of marketing campaigns. FNB deployed SAS Marketing Automation delivers improved response rates and ROI of 3,000 percent.

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Format:HTML
Date:Jan 2009

Top results from ROI - TCO

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