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Overview:

The Bellevue, WA-based travel company is a pioneer in offering hotel, plane and car reservations online. By striving to better understand its customers' desires, Expedia is finding innovative ways to increase revenue. The company relies on SAS software to mine and analyze the data it has gathered from a decade of Web traffic and $18 billion in annual travel-related bookings. The challenge was to offer customers low-cost deals while simultaneously increasing overall company revenue. Expedia deployed SAS predictive analytics allows Expedia analysts to build models that run in real-time using massive data sets.

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Format:PDF
Date:Aug 2008

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