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Overview:

Delvinia Interactive, based in Toronto, is a Canadian pioneer in the digital marketing space. The challenge was to combine and analyzing massive amounts of customer behavior data in order to provide clients with digital customer experience-related insights about their customers. Delvinia Interactive Using SAS 9.2, SAS Enterprise Miner and SAS Reporting, Delvinia developed a warehouse (the Delvinia Insight Engine) and worked with SAS partner, Generation5, to develop a market segmentation system (the Delvinia Digital MOSAIC) that offers a 360-degree view of Canadian consumers' attitudes toward and use of digital technologies.

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Format:PDF
Date:Jun 2009

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