On CBS MoneyWatch: Dumbest Things You Do With Money
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With annual group turnover around £900 million, the business also owns Confused.com, launched in 2002 as the first insurance aggregator website. The challenge was to make use of valuable data in a competitive marketplace to gain new customer insights, better target campaigns and improve operational efficiency, enhance cross-selling and increase revenue. Confused.com deployed SAS Analytics including a range of models and customer segmentation.

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Format:PDF
Date:Jul 2009

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