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Overview:

1-800-FLOWERS.COM is one of the best-known and most-successful brands in gift retailing - and it just keeps getting better. The challenge for 1-800-FLOWERS.COM needed to make decisions in real time to increase retention, reduce costs and keep its best customers coming back year after year. SAS gives 1-800-FLOWERS.COM an intimate view of its customers, automates customer offers and gives the company a rapid reading on customer service and quality issues.

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Format:PDF
Date:Dec 2008

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