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Overview:

1-800-FLOWERS.COM has grown its family of gift brands to more than 14 through a combination of internal development and strategic acquisitions in the past nine years. The challenge for 1-800-FLOWERS.COM was that it wanted to make decisions in real time to increase retention, reduce costs and keep its best customers coming back year after year. 1-800-FLOWERS.COM deployed SAS to provide an intimate view of its customers, automates personalized offers and gives the company real-time data on customer service and quality issues.

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Format:PDF
Date:Dec 2008

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