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Overview:

Effective customer communications boost customer loyalty, ensure brand and regulatory compliance, reduce environmental impact and help control a range of costs - through IT maintenance, printing, call centre operations and postage. However, most organisations take a fragmented approach to managing enterprise customer communications using outdated technologies which are not consistent across the range of media channels people use today. Read the report from analyst Quocirca to learn why and how the development of a CCM strategy transforms the impact of customer communications at every customer touch point, controlling cost, driving operational efficiencies and building customer loyalty.

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Format:PDF
Date:Sep 2009

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