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Founded in 1935 by 25 Boeing employees, BECU is the fourth largest credit union in the country based on both asset size and membership. It needed to provide employees with a 360 degree view of each member. In addition, data then needed to be transformed into rich information to drive mission-critical analyses and decisions. BECU chose Data Flow to bring data integration and business intelligence to the organization. This resulted in the creation of a comprehensive data warehouse and the 360 degree view of each member to be leveraged for exceptional member service. This cleansed data was then integrated into the AnySite analytic tool to power its site selection strategy and marketing efforts.

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Format:PDF
Date:Jul 2009

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