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Overview:
Japan Tobacco International (JTI) wanted to implement an integrated consumer and trade marketing approach, improving the ability to target brand activities, such as sales and promotional events, at the point of purchase and develop and enhance marketing strategies to reach the right outlet at the right time with the right message. The challenge was to enhance the marketing system's ability to adapt to each market's maturity and competitive environment, while progressing along a common growth path. JTI worked with Oracle Partner Accenture to implement several Oracle Siebel applications, along with Oracle Business Intelligence Enterprise Edition, to enhance marketing efforts and increased sales volume and accelerated time to market.
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| Date: | Aug 2009 |
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