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Overview:

In 1982, Jaffer Brothers established Jaffer Business Systems to provide information technology solutions to client companies. With clients increasingly demanding the ability to slice, dice, and segment customers by parameters such as geographical location and turnover, Jaffer Business Systems realized it had to build its internal expertise in Customer Relationship Management (CRM). By doing this, the organization could achieve efficiencies across its own operations and develop value-added implementation services for the market. Following a comprehensive evaluation of available CRM products, Jaffer Business Systems elected to deploy Oracle CRM On Demand.

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Format:PDF
Date:Jul 2009

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