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Overview:

This paper aims to provide users with advice on the development of an effective SEM process. Don't be afraid to fail. SEM skunkworks needs a little bravery for best results. Remember the reasons one has chosen to search. One has a licence to experiment precisely because search is relatively inexpensive, there's a potential for budget busting ROI and it's not a hard copy.

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Format:PDFSize:63 KB
Date:Jul 2009
Pages:4

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