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Overview:

Groupe Meeschaer wanted to implement a Customer Relationship Management (CRM) solution within an adaptive information system architecture and meet International Organization for Standardization parameters, including sales and campaign management. The challenge was to consolidate all company services through a single CRM solution, including market index tables (trading business market), back-office functions, marketing, and auditing. Groupe Meeschaer worked with Oracle partner, Adeon, to seamlessly migrate to Oracle CRM within the five-month timeframe and extended sales force management automation capabilities for financial, household tax, and institutional accounts.

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Format:PDF
Date:May 2009

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