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Overview:

This paper introduces the concept of link credibility, identifies the conflation of page quality and links credibility in popular Web link analysis algorithms and discusses how to decouple link credibility from page quality. Their credibility-based link analysis exhibits three distinct features. First, they develop several techniques for semi-automatically assessing link credibility for all Web pages. Second, their link credibility assignment algorithms allow users to assess credibility in a personalized manner. Third, they develop a novel credibility-based Web ranking algorithm - CredibleRank - which incorporates credibility information directly into the quality assessment of each page on the Web. Their experimental study shows that their approach is significantly and consistently more spam-resilient than both Page-Rank and TrustRank.

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Format:PDFSize:373 KB
Date:Aug 2007
Pages:10

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