On CHOW: Reconsider fruitcake
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In October 2001, frequent flyer Matthew Daimler launched SeatGuru.com with a single color-coded interactive airplane seating chart. Today the site provides seating diagrams for more than 100 different planes. It required investing more time - and money - to manage the site. SeatGuru.com deployed Google AdSense, an easy-to-use product that yielded $3,000 a month in ad revenue. Google shows targeted ads reflecting the sorts of information and services SeatGuru visitors' wants.

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Date:Jan 2009

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