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BPM and SOA: Better Together
This IBM-sponsored white paper explains how the standards-based modeling, monitoring, connectivity, and process integration tools that comprise IBM's Process Integration suite are allowing companies to...
Sponsored by: IBM
Date: October 2009 |
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Working the Way Salespeople Work
Get mobile software that works the way your salespeople work, one that streamlines tasks, encourages collaboration, and maximizes customer insight.
Sponsored by: Oracle
Date: January 2009 |
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Ingersoll Rand Increases Business Agility With Microsoft Online Services
Find out where Ingersoll-Rand turned when it needed technologies to optimize its infrastructure and address challenges to improve its business.
Sponsored by: Microsoft
Date: May 2009 |
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Choosing the Best CRM for Your Organization
Get tips for evaluating CRM systems for their functionality, ease of integration, customization features, and cost. (Oracle)
Sponsored by: Oracle
Date: August 2007 |
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Sales 2.0: How Businesses are Using Online Collaboration to Spark Sales
Examine the rising use of LinkedIn, Facebook, Twitter, and other social media apps by sales and marketing teams to gain a competitive advantage.
Sponsored by: Oracle
Date: August 2008 |
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Applying Predictive Analytics to Physician Detailing
Producers of prescription drugs face high R&D, and sales and marketing costs. This three-page technical paper describes how predictive analytics can help them optimize their...
Sponsored by: SPSS
Date: June 2009 |
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E-commerce Site Evaluation: a Case Study
Recent surveys on e-commerce sites confirm the increased use of the Web for shopping. The reasons of these trends have been attributed to different factors...
Company: World Wide Web Conference
Date: January 2000 |
World Wide Web Conference |
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B2B Exchanges: Now That We Know Better, How to Move Forward From Here
Automate collaborative business processes with customers andsuppliers, generate internal efficiencies, and reach new markets at minimal cost through the development of B2B exchanges and marketplaces....
Company: Syntel
Date: March 2001 |
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Guided Selling: Enabling the Next Generation of Online Commerce with Rich Internet Applications
A superior customer experience is essential at any customer touch point. Whether the channel to the customer is online or offline, each customer interaction affects...
Company: Macromedia
Date: January 2005 |
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Professional SEO: Hand Off to Bob or Outsource the Job?
Professional SEO can be performed effectively in-house or outsourced. However, there are several criteria you should consider before attempting to perform search engine optimization using...
Company: Medium Blue
Date: June 2005 |
Medium Blue |
| More Search Results Below | ||
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Build a Better Newspaper Marketing Campaign This article from SAP describes the challenges that the circulation departments of daily newspapers face in trying to rebuild shrinking subscriber bases. Learn about the... Company: SAP | 
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Retail Web Site Real Estate: The Path to Value
Premium real estate is not unlimited, an issue print catalogs and physical retailers have dealt with for decades. Assigning values to screen real estate (e.g.,...
Company: Omniture
Date: July 2004 |
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Measure What Matters: Defining Key Performance Indicators The beauty of Web analytics—and the promise of the Internet—is the ability to capture nearly unlimited amounts of data about your Web site. Without a... Company: Omniture |
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Multichannel Measurement: Strategies for Success In 2004, two-thirds of consumers researched a product online only to buy it offline. This increased from a mere one third of consumers in 2003.... Company: Omniture |
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The Conversion Funnel and Persuasion Architecture There is one metric that nearly all marketers keep an eye on: conversion rate. While the concept of conversion differs by industry, all companies have... Company: Omniture |
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Efficient ways to deliver compelling messages that drive sales
Attract more customers in the face of growing competition while keeping costs down. IBM’s Dynamic Digital Merchandising Solution makes it quick and cost-effective to create,...
Company: IBM
Date: February 2004 |
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SAP Internet Sales (R/3 Edition) Opens the Doors to the Online Marketplace Kuraray Specialities Europe (KSE) - a subsidiary of the Japanese chemical enterprise Kuraray Co. Ltd. in Osaka, Japan - is a leading supplier of specialty... Company: SAP |
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SAP Solution Helps Philips CE Put the Customer at the Heart of Its Business Faced with increasingly stiff competition, Philips Consumer Electronics decided to better understand its customers and use that knowledge to grow sales - while at the... Company: SAP |
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How to Choose a Content Management System Does it take weeks to update content on your Web site? Is your Web team consumed with making content changes, rather than focusing on the... Company: WebSideStory | 
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An Integrated Approach to Digital Marketing Through Web Analytics
Do you spend your days trying to consolidate marketing data from separate applications? This IDC report explains how Web analytics can serve as the platform...
Company: WebSideStory
Date: June 2005 |
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Free Analyst Report: Driving ROI with Site and Commerce Search
To drive ROI and optimize Web sites, site operators must treat site search like other measurable investments. However, analysts report that the majority of companies...
Company: WebSideStory
Date: July 2005 |
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10 Tips for Creating Your Web Site
When looking for ways to build of your web site, even minor steps can make a huge difference. The most helpful information and best content...
Company: Global Knowledge
Date: April 2006 |
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24 ways to get a lot smarter about boosting your search rankings
Given that your customers' most likely path to your product is through the Web, smart search engine optimization (SEO) has become a matter of survival....
Company: TechRepublic
Date: April 2005 |
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The New Market Rules Rules: Online Marketing Success and the Race for Customers in Cyberspace
Spending on internet advertising is growing at a rate of eight times that of TV and radio spending. So, small businesses that might have limited...
Company: Aplus.Net
Date: June 2006 |
Aplus.Net |
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Advanced Internet Marketing With Web-Based CRM
The Internet allows a company new ways to become more effective with its customers and sales prospects. Two approaches that provide great power are Email...
Company: Soffront Software
Date: April 2006 |
Soffront Software |
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Increasing Lead Generation Through Live and On-demand Web Events This white paper by John Persinos of Larstan Business Reports highlights the advantages of using Web seminars to generate pre-qualified sales leads. Persinos explains how... Company: Adobe Systems | 
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Maximize Your Sales and Marketing Reach with Breeze Check out this four-and-a-half-minute Macromedia Breeze presentation from Adobe to learn about the Breeze platform and how it can help you meet your aggressive lead-generation... Company: Adobe Systems |
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Enabling New Clickstream Analytics with Netezza's Easy-to-Use, High-Performance Data Warehouse Appliance
Don't just let your data sit there....make it actionable!Amazon.com replaced its existing clickstream database with a Netezza data warehouse appliance that now houses 25TB of...
Company: Netezza
Date: July 2006 |
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Ignite for Oracle Helps E-commerce Platform Provider Meet its Stringent SLAs GSI Commerce is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses. On... Company: Confio Software | 
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Streamline to Success: The Real Mid-Market Experience: Retail From self-scan checkouts at grocery stores to information kiosks at retail chains, businesses are realizing the benefits of technology on the overall shopping experience. Next... Company: IBM |
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Growing opt-in lists--turning web browsers into buyers: Best Practices to Succeed
"Pay-per-click" banners, search marketing, website SEO optimization...business owners are investing more money than ever driving traffic to their Web sites in the hope of generating...
Company: GOT
Date: October 2006 |
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Reach Aging Baby Boomers Online ... The Right Way
Baby boomers - that oversized post-World War II generation identified with free love and rock and roll - are rolling into their 60s and heading...
Company: MINDSHARE INTERACTIVE CAMPAIGNS
Date: October 2006 |
MINDSHARE INTERACTIVE CAMPAIGNS |
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Search Engine Optimization and Web 2.0
Web 2.0 is a fairly recent phenomenon whose predominate features are composed of a high level of user or community participation as well as leading-edge...
Company: Bloofusion
Date: December 2006 |
Bloofusion |
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Business vs. Consumer Search: Five Differences Your Company Can't Afford to Ignore
This white paper provides an in-depth look at the unique business search needs of today's commercial enterprises and government agencies.Specifically, the paper:Identifies five critical requirements...
Company: Ultraseek
Date: January 2006 |
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Online Support Communities: Best Practices and Deployment Tips for Reducing Costs and Increasing Customer Satisfaction Harnessing customer feedback to improve your products and services can translate into a real competitive advantage. That's why a growing number of companies are deploying... Company: Lithium | 
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Understanding Influence, and Making It Work For You: A CNET Networks Study Word of mouth has become a very important tool for marketers, as traditional marketing methods simply don't reach their target audiences with the same effectiveness... Company: CNET Networks | CNET Networks |
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Promote your eBay business with these professional marketing strategies
You can put 1,000 listings on eBay and not get a single bite, especially if nobody knows about them. In this chapter download from Tricks...
Company: Que Publishing
Date: August 2007 |
Que Publishing |
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Google Advertising Tools: Working With AdSense
Google makes its living from advertising, and the Google AdSense program in particular earns its keep by placing ads in web content. It's therefore not...
Company: O'Reilly Media
Date: January 2006 |
O'Reilly Media |
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Saving Goliath: Growing a Large Scale Internet Marketing Channel
While efficient on-line media channels, such as Search, Affiliate, and CPA display media buys, have been a boon for eBay merchants and other newly created...
Company: [x+1]
Date: August 2007 |
![[x+1]](http://i.i.com.com/cnwk.1d/i/itp/xplusone_60x50.gif)
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Taking Full Advantage of Your Online Channel Insights
Understanding buying behavior has long been an important part of successful marketing efforts. Every year, companies spend millions of dollars on market research programs to...
Company: [x+1]
Date: August 2007 |
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Website Lead Generation for Efficient Successful Prospecting
As increasingly information is gathered using the Internet instead visiting trade shows or other events, where face to face meetings and conversations are possible, the...
Company: Engago Technologies
Date: November 2007 |
Engago Technologies |
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Effectively Marketing Your SaaS Offering
The Software as a Service (SaaS) and Web application delivery model presents significant new sales opportunities. Demand for SaaS applications are forecasted to grow over...
Company: OpSource
Date: June 2007 |
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How You Market on Facebook
This whitepaper is designed to give marketers a basic understanding of the avenues by which one can market on Facebook. It is designed primarily for...
Company: Catalyst SF
Date: March 2008 |
Catalyst SF |
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SF Reports: Fundamentals of the Ad Network Industry
This white paper is developed to give the marketing generalist a grounding in the advertising network industry, the reasons for its recent meteoric growth, its...
Company: Catalyst SF
Date: June 2008 |
Catalyst SF |
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Fundamentals of Marketing Through Games
While not yet a massive sector of digital advertising on the order of Search or graphical (banner) marketing, the growth rates for spending on game...
Company: Catalyst SF
Date: April 2008 |
Catalyst SF |
- Showing items 1-40 of 49
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